top free wordpress themes for your online store

Top 10 Free WordPress Themes for Your Online Store

Table of Contents

  • Introduction to WordPress Themes
  • Why Choosing the Right Theme Matters for Your Online Store
  • Factors to Consider When Selecting a Theme for Your Online Store
  • Top WordPress Themes for Online Stores
  • Premium Versions
  • Essential Plugins
  • FAQs
  • Conclusion

Introduction to WordPress Themes

WordPress themes are like the clothes your website wears. They decide what it looks like and how it works, from the colors and design to the placement of content. You can pick one according to your website’s type, which can be a blog, online store, or any other thing according to your requirements, it has many themes available with different styles and features. The best thing is you don’t have to be a web programmer to make use of them. It’s straightforward to choose a theme, slap it on your website, and tweak it to your liking. Knowing how to apply these themes is important to making your WordPress site unique and good-looking.

Why Choosing the Right WordPress Theme Matters For Your Online Store

  • Visual Appeal: A good theme can greatly improve the appearance of your products, increasing their chances of making a sale.
  • Layout and Organization: Themes provide templates that allow you to organize your product listings and make them easier to find for customers.
  • Mobile Responsiveness: A responsive theme ensures that your online store looks and functions well on mobile devices, accommodating a broader range of shoppers.
  • Loading Speed: Optimized themes can really speed up your page load time, reducing bounce rates and improving customer engagement.
  • Search Engine Optimization (SEO): The correct theme is also SEO-compatible, making your store more visible on search engine results and driving more organic traffic.
  • User Experience: Themes make the user experience better by offering intuitive navigation and a smooth shopping process.
  • Security: You want to make sure that you have a secure theme as this will help to protect your customers’ private information and keep the customers who have already placed their trust in your online store confident.
  • Updates and Compatibility: With themes regularly updated, the compatibility of WordPress and the latest e-commerce plugin versions makes it less likely that technical issues could arise.
  • Customization: A theme you can personalize to match your brand and your unique value proposition.
  • Performance Optimization: Performance optimization features are also built within some themes to optimize your store efficiency and scalability.
  • Professionalism: The look and feel of your theme speaks for your store, it adds professionalism to your store, and it influences customer trust and authenticity.
  • Conversion Rate: A theme that’s well-optimized can contribute positively to your conversion rates, providing customers with a seamless and reassuring shopping experience.

To summarize, choosing the right theme for your online store is a vital decision affecting the appearance, functionality, and overall effectiveness in attracting and keeping customers.

Factors to Consider When Selecting a Theme For Your Online Store


Here are the key factors to consider when selecting a theme for your online store, presented in a list format:

  • Visual Appeal:
    > Does the theme align with your brand’s aesthetics?
    > Does it effectively showcase your products with high-quality visuals?
  • User Experience:
    > Is the theme user-friendly, with intuitive navigation?
    > Does it offer quick loading times for a seamless shopping experience?
    > Is it mobile-responsive to support various devices?
  • E-commerce Functionality:
    > Does the theme support essential e-commerce features such as product listings, shopping carts, and checkout processes?
    > Is it compatible with your chosen payment gateways?
  • SEO-Friendliness:
    > Is the theme designed with SEO best practices to improve your store’s search engine rankings?
    > Can you easily customize meta tags and optimize content for search engines?
  • Security:
    > Is the theme regularly updated to address security vulnerabilities?
  • Customization Options:
    > Can you personalize the theme to match your brand identity and unique selling points?
    > Are there customization options for colors, fonts, and layouts?
  • Performance Optimization:
    > Does the theme offer performance optimization features for faster page loading?
    > Is it scalable to accommodate increased traffic and product listings as your store grows?
  • Support and Documentation:
    > Does the theme come with reliable customer support?
    > Is there comprehensive documentation and resources available to assist with setup and troubleshooting?

By carefully evaluating these factors, you can make an informed choice when selecting a theme that not only enhances your online store’s appearance but also delivers the functionality and user experience your customers expect.

Top Free WordPress Themes for Online Stores


What makes FOTAWP (Full Site Editing, Multipurpose WordPress Theme) so special is that it fulfills the major criteria for choosing a perfect theme. With a fresh, sleek design, it’s a visually pleasing background to have behind your content whatever the niche. This focus on a user-friendly experience, including fast loading times, and mobile accessibility guarantees each visitor has a wonderful experience. With the e-commerce capability, FOTAWP becomes an ideal solution for businesses, and also for start-ups who are looking to present and sell their products efficiently. Moreover, being search engine optimized ensures greater visibility on search engines, and updates are also published on a regular basis to make certain the security of your website is always up to date.

The theme features highly customizable options for precise branding alignment and performance optimization ensuring efficient operation. With reliable customer support and well-documented guides, FOTAWP is a top choice for anyone looking for a modern, functional, and easy-to-use website.

Learn more about FotaWP: FotaWP – Full-Site-Editing Multipurpose WordPress Theme 

fotawp wordpress theme


Astra is a highly-rated WordPress theme for e-commerce stores. It is straightforward to use with page builders like Elementor and comes packed with a variety of templates for various kinds of eCommerce shops. Astra’s unique tools also allow you to create additional features for your website. It’s fantastic because Astra is extremely fast and loads your site very fast. Fast hosting will make your eCommerce site work even faster if you pair it with it! Additionally, it also facilitates you to convert your website into multiple languages so that visitors from different regions can comprehend it better. That being said, if you are in search of a theme that’s flexible, fast, and multilingual for your online shop, Astra is one that you should definitely consider.

astra wordpress theme


Botiga is a clean and contemporary eCommerce template to highlight and promote your products easily. Its minimalist and adaptive design suits almost all brands and provides a lot of customization options, an easy-to-use admin dashboard, and a quick install with a one-click demo import. It offers numerous product listing and checkout layouts, and different product gallery layouts, along with flexible cart layouts. Botiga is not just another e-commerce platform, but comes with its own list of attractive options — a product search feature, personalized recommendations, and multiple filters that make your shopping experience a lot easier; coupled with the addition of eye-catching badge styles that you can And for store owners who would like to integrate a blog, Botiga provides six different archive layouts, making it a pretty and user-friendly option to build an online store.

botiga wordpress theme


WalkerShop is a free theme specifically designed for online stores. It offers six pre-designed templates to choose from and includes various sections to create an appealing homepage. This theme is optimized for mobile devices, ensuring that your customers can easily shop from their phones or tablets. You can import a demo with a single click, and have your website up and running in no time. WalkerShop is feature-rich, user-friendly, and search engine-friendly. You can also customize it to match your store’s unique style. If you’re starting an online store using WordPress, WalkerShop is an excellent choice.

walkerwp wordpress theme


OceanWP is a very flexible WordPress theme able to suit various industries as it has remarkable in-built eCommerce features which makes it perfect for online shops. It integrates seamlessly with WooCommerce, the #1 e-commerce plugin for WordPress, and is compatible with 8 different page builders, for maximum flexibility and ease of use. The speed, full responsiveness, and Retina-ready design of OceanWP make it unique and enhance the user experience on a wide variety of devices. What’s more, OceanWP has features like a floating Add to Cart Bar and a sticky Add to Cart button which together with the other features we’ve discussed above greatly improve the customer journey. These features make OceanWP a highly valuable tool, for anyone building a fast, flexible, and user-friendly store.

oceanwp wordpress theme


Storeship is a very versatile theme for WooCommerce that allows you to launch a successful online store in several niches, from fashion to online food shops. This will make your online store attractive by its appearance. Its customizer allows for live editing and the theme is also responsive so all the changes can be done on the fly and it will also ensure the fluidity of the user experience on tablets and mobiles. One thing worthy of note is the easy addition-to-cart buttons that appear on hover, making the buying process easier. Storeship also offers a feature to show secure payment badges to build visitor trust in their transactions. In short, Storeship brings together elegance, capability, and safety to create an ideal platform for eCommerce businesses.

storeship wordpress theme

Open Shop:

Open Shop features a library of pre-constructed templates to display the multiple utilization possibilities and to spark your unique design ideas. You can also select from three primary header layouts, eight widget and footer settings, a color arranger, product carousels, and beyond, to personalize the visual of your store. There is nothing particularly remarkable or special about the look and design of this theme; nonetheless, it is accommodative of WooCommerce, allowing for the effortless creation of an online store. Also, as a result of the swift and convenient setup process and the fully operational live customizer, this theme is undoubtedly a commendable pick for novice users.

Orchid Store:

The Orchid Store theme is a user-friendly and free WordPress theme that allows you to easily customize your website. With just a click, you can choose from various pre-designed layouts, and it works seamlessly with the Elementor page builder plugin, so you can visually make changes to colors, fonts, and logos. Orchid Store is also good for SEO and can be translated into different languages, making it suitable for online shops selling various products like fashion, tech, and furniture. Its drag-and-drop front page lets you organize your content easily. Plus, it supports right-to-left languages, making it a practical choice for many eCommerce businesses.

Shopping Cart:

ShoppingCart is a full-featured eCommerce WordPress theme designed for ease of use. It comes equipped with a variety of customization settings, such as various menus for social media and navigation, preferences for logo display, and a wide array of widgets to suit your online store needs. Furthermore, this theme is comprised of several social media attributes, enabling users to showcase your goods and link to your accounts on social media. Although it provides comprehensive features at no cost, it is worth noting that a premium plan upgrade might be needed to access quick customer support.

shopping card wordpress theme

Top Store: 

Top Store is a versatile WordPress theme designed for online stores. It works smoothly with the WooCommerce plugin, making it great for selling products online, whether it’s electronics, food, fashion, or furniture. You can customize it with various widgets, headers, and colors. It has features like advanced product search, different product display styles, and a top header with various layouts. Plus, it supports useful e-commerce functions like quick product views, comparisons, wishlists, and more. You can also create forms and popups easily. And the best part is, you can import the whole demo content with just one click, making it a user-friendly choice for setting up your online store.

Premium Versions:

All these themes also offer premium versions for even better functionality and capabilities. All the theme’s premium versions are worth upgrading as they provide even better customization options and make your site look professional. Here is the pricing table for each of the theme’s premium versions:

ThemeFree VersionPremium Version
FotaWPStart from $39.99
AstraStart from $59
BotigaStart from $79
WalkerShopStart from $49
OceanWPStart from $54
StoreShipStart from $59
Open ShopStart from $89
Orchid StoreStart from $49
Shopping CartStart from $59
Top StoreStart from $89

Essential Plugins:

To make your online shop work even better, you can add some special tools called plugins. These plugins help to improve the functionalities of your website. These are some essential plugins you need while setting up an online store through WordPress:

  • WooCommerce: Helps you set up and manage your online store, add products, and handle payments easily.
  • Yoast SEO: Improve your website’s visibility in search engines by optimizing your product pages and content for better rankings.
  • WP Super Cache: Speed up your site’s loading times, ensuring a smoother shopping experience for your customers.



1. How do I install a WordPress theme for my online store?

To install a WordPress theme, go to your WordPress dashboard, navigate to “Appearance,” click on “Themes,” and then click “Add New.” From there, you can search for and install the theme of your choice.

2. Can I change my theme after my online store is live?

Yes, you can change your theme even after your online store is live. However, it’s essential to test the new theme thoroughly and ensure that it doesn’t disrupt your site’s functionality.

3. What are the must-have plugins for an e-commerce site?

Some essential plugins for e-commerce sites include WooCommerce for product management, Yoast SEO for search engine optimization, and WP Super Cache for performance optimization.

4. How can I make my online store mobile-responsive?

Select a mobile-responsive theme, and regularly check your site’s mobile view to ensure it looks and functions well on various devices.

5. Why is security important for my online store?

Security is crucial to protect your site and customer data from potential threats and cyberattacks. Implementing security measures and using security plugins can help safeguard your online store.


Choosing the right theme for your online store in WordPress is like picking the perfect outfit for a special occasion. It’s super important because it makes your store look good and work well. The right theme can make your products look awesome, help customers find what they want, and make sure your store works smoothly on phones and computers. It can even help your store show up on Google and keep customer information safe. So, when you’re picking a theme, think about how it looks, how easy it is to use, and if it does all the cool things you need for your online store to be a hit.

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